I changed the subtitle. The sentences in red are wordy / awkward. Shorten them by using simple agent/ action scripts
Social Media Networking: The new way to market and advertise
Christina Thur
How Retail Businesses Can Use Facebook to Reach Gen-Y
The problem
Gen-Y has become difficult to advertise to because it no longer consumes media in conventional ways (such as television or radio). Businesses are utilizing social networking sites such as Facebook as a way of marketing and advertising to Gen-Y. However, the form of advertisement that uses Facebook ads appears to be bothersome to Gen-y and is also ignored. Proximity's Social Media Solution / Recommendation
Proximity focus group results show that Gen-Y finds the groups featured on Facebook not to be a form of solicitation if businesses utilize Facebook as a form of advertisement that allows users to interact on Facebook without being bothered by the hassle of advertisement ads. Therefore,a company needs an integrated social media strategy that lets user interact on Facebook and is coordinated with other forms of advertisements.
This report details how Businesses retailers are utilizing Facebook as an effective way to target and advertise to Gen-Y by using other forms of advertisement that are not bothersome and ignored by Gen-Y. A case study of Kohl’s shows how to successfully draw fans to their Facebook page.Kohl's offered Kohl’s target audience a chance to win a one-hundred dollar gift card, by becoming a fan on Kohl’s Facebook page and writing what they love most about Kohl's on Kohl’s Facebook wall. Kohl’s learned that free shipping is a constant request from some of the retailer's 720,000-plus fans on the social media Web site Facebook.
Thur C.
I changed the subtitle. The sentences in red are wordy / awkward. Shorten them by using simple agent/ action scriptsSocial Media Networking: The new way to market and advertise
Christina Thur
How Retail Businesses Can Use Facebook to Reach Gen-Y
The problem
Gen-Y has become difficult to advertise to because it no longer consumes media in conventional ways (such as television or radio). Businesses are utilizing social networking sites such as Facebook as a way of marketing and advertising to Gen-Y. However, the form of advertisement that uses Facebook ads appears to be bothersome to Gen-y and is also ignored.
Proximity's Social Media Solution / Recommendation
Proximity focus group results show that Gen-Y finds the groups featured on Facebook not to be a form of solicitation if businesses utilize Facebook as a form of advertisement that allows users to interact on Facebook without being bothered by the hassle of advertisement ads. Therefore, a company needs an integrated social media strategy that lets user interact on Facebook and is coordinated with other forms of advertisements.
This report details how Businesses retailers are utilizing Facebook as an effective way to target and advertise to Gen-Y by using other forms of advertisement that are not bothersome and ignored by Gen-Y. A case study of Kohl’s shows how to successfully draw fans to their Facebook page. Kohl's offered Kohl’s target audience a chance to win a one-hundred dollar gift card, by becoming a fan on Kohl’s Facebook page and writing what they love most about Kohl's on Kohl’s Facebook wall. Kohl’s learned that free shipping is a constant request from some of the retailer's 720,000-plus fans on the social media Web site Facebook.
Available now at www.proximity.edu